My first job and first love was fashion. I modeled as a kid, sketched dresses as a pre-teen, and worked retail throughout high school. Shortly after graduating college I joined an online retail company and contemporary boutique (National Jean Company/ NationalJeanCompany.com) in the DC Metro area to provide the creative direction for their first of many websites.
This was a great opportunity for me to see the inner workings of a start-up, a fashion company and a tech company all in one day – not too many jobs give you that opportunity!
On him: Diesel Viker, on Me: J Brand Love Story in Dark Vintage Image by Ashley Colhouer Photography
It is a conservative guess to say I have tried on hundreds of pairs of jeans. I know jeans and I know them well. How does a J Brand differ from a Joe’s? What’s the difference in the denim weave on a pair of 7 for all Mankind vs. Citizen’s of Humanity? What if I am looking for a pair of jeans that knocks ’em dead? I know what pair that is, and by extension I know the answers to those questions.
One of the biggest hurdles for an online shopper is being able to take that leap of faith on an item without trying it on, the fit guide does a really fantastic job of alleviating that denim anxiety. That’s why I am especially proud that the site I worked the hardest on, was recently recognized by People Style Watch as a website to bookmark because of their exceptional denim selection (great job, buying team!) and the amazing fit guide, (if People Magazine [and I] say so, it must be true)! Congratulations to the entire NationalJeanCompany.com team!
I’ll be dispensing more denim buying tips in the future, because really, truly, I swear, there is a perfect pair of jeans for everyone – no matter your genes.