Yesterday was the unveiling of Boutiques.com. Let me just say, “wow”. It is the newest product offering from Google and it seems that the potential is huge.
I am Googler; my email, my pictures, the blog they are through Google. I am sure somewhere in Palo Alto someone could pull up my Google file if one were to exist and know what I love, what I talk about and now what I want to wear.
In a deliberate collision between nerds and fashion mavens, Google has created a new e-commerce site that significantly improves how fashion is presented and sold online. The site, Boutiques.com, which went live on Wednesday morning, may also change how people shop for clothes.
Boutiques.com has so many capabilities and components that even Google engineers have a hard time qualifying it. It is a collection of hundreds of virtual boutiques merchandised — or, in the new parlance, “curated” — by designers, retailers, bloggers, celebrities and regular folks. You can shop in the style of, say, the actresses Carey Mulligan or Mary-Kate and Ashley Olsen — among the celebrities who signed up — or you can build your own boutique and amass followers who can comment on your taste…
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I worked in online shopping and I love online shopping, which I sometimes cheekily refer to as Windows shopping (yes, I am a PC). The new Boutiques.com seems to have the potential to overtake my favorite shopping site, ShopStyle.com with it’s in depth Google algorithms that are potentially able to find the perfect cobalt suede pumps. Now, if I get emails or ads for an Elvis album I’ll know Google goofed.
Find me and follow my style as Google continues to evolve it’s algorithms to get my online wardrobe to match my real life wishful wardrobe.
Happy Shopping – let me know what you find!